Agency Source - Selling Stories: Rubén Sierra
Published by Catherine - 10th April 2026
How Global Talent and Remote Workflows Are Reshaping Production with Ruben Sierra
Rubén Sierra founder of CAFFEINE and Agency Source founder Ross MacRae explore how production, creativity and collaboration are evolving with the rise of remote workflows, shifting client expectations, the growing influence of social-first and the opportunities to tap into global talent.
Rubén says: "The future of our industry isn't about where the talent sits, but how we connect with it... we believe that when you remove the friction and build a solid bridge between US expectations and global creativity, the work stops being about 'budget' and starts being about the best possible story"
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