Published by Catherine - 9th October 2026

Identity's Molly Mitchell on “The Grind, The Passion and The Vibe”
This month's Selling Stories, Molly and Ross discuss remote production, missing the camaraderie and the joy of “Vibing” on-set.
Molly says: “We all want to work with the people we vibe with, and are fun to work with. You want to remember those people, stay connected and find a reason to work together again. 'Who was that amazing producer we worked with in Chicago?', 'Who was that awesome DP in LA?', 'The agency creative who we completely vibed with on set?'
When you're on a big project, you want to know who you can call on, who you've worked with before, and who you trust to deliver.”
Read the full article on - LBBonline.com here.
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