Agency Source

Marketer of the Day Podcast 

If you've ever wondered how to turn industry changes into opportunities for growth, this is a must-listen.

Following on from the success of the recent "Crossing the Axis" Podcast, our CEO Ross MacRae sits down this time around with Robert Plank on the "Marketer of the Day" podcast.

Ross and Robert look at:

• How to leverage downtime for networking
• The importance of focusing on dream clients
• Insights on the production landscape
• How Agency Source helps you connect with key decision-makers

Don't miss this chance to transform your approach to business development in these uncertain times. Click below to listen now.

Cold Outreach Best Practices with Ross MacRae. 

At Agency Source, we define sales as "helping people make the decision that benefits them". We don't give them something they don't need or want. I sat down with James Keblas on the Crossing the Axis podcast on how to navigate the first step toward these important conversations: the intimidating cold outreach.

Forging new client relationships is what keeps the business alive, and relationships are the most important part. James and I swap perspectives on what's effective, what falls flat, and the tactics worth steering clear of.

Hear my lessons learned (and some strong opinions) spanning 30+ years of sales experience:

Connect with Key Automotive Marketing Contacts at Your Dream Clients. 

What You Get?

• 24/7 unlimited access to Verified & Updated Contacts: Access the latest, high-quality contact lists of automotive marketing leaders
• Targeted Outreach: Search by Brand, City & Job Title
• Industry-Specific Lists: Our curated lists are tailored for Automotive Brands, perfect for Agencies seeking new Automotive Clients
• Save time and effort: Intuitive search tools make your life easy
• Research on Demand: Let us find specific automotive contacts for you if we don't already have them!

Who You Can Reach

• Chief Marketing Officers (CMOs) & Marketing Directors: Guide strategic marketing efforts for top automotive brands
• Brand & Product Managers: Control brand reputation and product marketing for leading car makers
• Digital Marketing & Advertising Managers: Specialists in digital campaigns, media planning, and advertising strategies
• Top Automotive Marketing Executives: High-level executives responsible for advertising budgets and creative direction
• PR & Communication Heads: Enhance reputation management and brand communication for automotive clients

Find out more: agencysource.tv/automotive

Agency Source launches new series, Selling Stories, with LBB.

Selling Stories: How Ross MacRae Turned Frustration Into a Data-Driven Revolution

Agency Source's new series, Selling Stories, brings together Ross MacRae and some of the industry’s most respected advertising and production reps to explore how the sales and management industry has evolved over their careers—and why accurate data is now more vital than ever.

The series opens with Carolyn Hill, founder of Carolyn Reps, who shares her perspective on data collection, shifts in the advertising business, and career progress.

Read the full article here

The Alliance of Independent Representatives (AIR) – a 501(c)6 trade organization – has new members from the Association of Directors Agents (ADA). John Spary of JSA, and Scott Pugnetti of Equals MGMT, both based in London, have joined AIR, linking across the Pond shared core values, best practices and industry support.

AIR President Ann Asprodites, owner of Asprodites Reps, says “We've long valued the friendships and perspectives from John and Scott and their input has helped further the expansion of AIR. Including UK and European members gives a fresh perspective, and we can grow and evolve as the industry changes.”

Collaboration in the advertising industry is essential, but the relationship between brands, agencies, and production companies appears disconnected. Despite depending on each other to create campaigns, no one seems aligned on what they need to do, especially heading into 2025.

Ross MacRae, founder of Agency Source explains why success in 2025 demands honesty, transparency, and accountability from brands, agencies, and production companies alike.

Read the full article here

Carolyn Hill, Executive Content Agent at Carolyn Reps tells us why she loves Agency Source. 

"Agency Source is an invaluable tool to track people moves at Agencies and internal teams at Brands.

It's not enough to rely on online tools like LinkedIn alone. I need Agency Source to track who works where and what they are working on.

My daily business development tasks depend on the research gathered by the Pros at Agency Source."

Navigating Uncertainty: Why Now Is the Time for Agencies to Lean In, Not Hunker Down. 

Change is the only constant. In times of economic uncertainty, it's understandable that businesses would play defense; reduce spending and focus solely on what’s directly in front of them.

What they need to do is the opposite. Fortify your business with even more outreach. Tap into trusted relationships, partner with others to achieve shared goals, and don't stop networking.

Ross talks more about how Advertising Agencies and Brands can navigate uncertainty by leaning in with LBBonline

Read the full article here

New territories, more brands, more clients... 

Book your free demo here.

There's a lot going on in the industry right now and we've been busy keeping ahead of all the moves and updates.

Middle East Lists Live

Get instant access to Producers, Creative Directors, Art Directors, and more at top agencies in this exciting market. Dubai and Saudi Arabia...

Even More Brands

Our UK Direct-to-Brand contacts now outnumbers our Ad Agency list. Go direct to over 7,000 brand managers and marketing teams at top UK companies.

More UK Clients

The only constant is change. We checked over 19,000 contacts in the last 12 months and grew the lists to over 26,000 contacts this year.

Agency Source's director of sales, Steph, chats to LBB about the value of keeping calm and carrying on when things don't go according to plan, as part of LBB's "My Biggest Lesson" series.

 "It's only a bit of water" and "It's only a bit of wood" are the two phrases I've carried with me my whole career. Things break, plans go awry, and accidents happen, but it's how you process it and carry on that matters. When shit really hits the fan, those end up being the days you remember, so, "Up you go, kiddo".

It was the summer of 2000, I had just finished school at 18, and wasn't sure where life would take me next. Rather than sit around waiting to decide on a college course, I took a job at my uncle Alex's wacky new project: a waterbus service on the River Clyde in Glasgow! There are two particular incidents from this adventure that I remember as if they were yesterday. The feelings at the time, and lessons learned, have stuck with me.

Full article here

Kieran at the CEPIC Congress this week.

 Sponsored by: BikiniLists & PICSEL | Network Speed Dating : The perfect opportunity to pitch your business in quick, structured conversations. .

Kieran was there representing Bikini and showcasing AgencySource.tv to CEPIC delegates. Sounds like this first speed-dating event was a great success... looking forward to catching up with all the new connections Kieran made over the 3 days. See you all next year.Visit the CEPIC site for more info...

Great event in London yesterday... Production Unplugged.

 Production Unplugged is a new networking event designed to break down silos and get brands closer to production companies.

Bringing together over 400 industry leaders, marketers, and production experts for a full day of networking, knowledge-sharing, and creative collaboration. This is the start of something big — a shift in how brands and production companies work together, ensuring better partnerships, smoother workflows, and more groundbreaking creative output. Visit the site for more...

How Agency Creatives Should K-I-T When Colleagues Move Brand-Side

 By Ross MacRae, CEO, AgencySource.

Keeping in touch (KIT) with former colleagues is a great practice for any marketer, as success in advertising is often based on not only what you know, but who you know.

Within the last five years or so, many brands began setting up in-house production teams, and a growing number of former advertising agency producers and creatives are moving brand-side as a result. Doing business with a person you once worked alongside is a decided leg up in any client dynamic, and most agency folks would welcome the chance to collaborate with a former colleague. Full article here

Stephen Gilmour Announced as Director of Sales and Marketing

 We are proud to announce Stephen Gilmour as Director of Sales and Marketing.

Stephen applies his 15 years of sales expertise to the Agency Source platform and manages an international team responsible for scaling global sales distribution.

“At Agency Source, I always aim to enhance collaboration and synergy between our European and American sales teams, fostering a unified approach to drive revenue growth. I look forward to helping build a stronger, more cohesive sales network as we expand our database and, in turn, our client base.”

Agency Source founder Ross MacRae added, “Stephen has been with the business for over 15 years and is an invaluable member of the team. He has demonstrated his innovative skills and has been a catalyst in the creation and launch of our new websites and marketing strategies. I know he’ll continue to drive our success and help us to help our members thrive.”

New Middle East lists available.

Agency Source, the business development platform that provides new business lists of Agency, Brand, and Production contacts, has launched an exclusive new Middle East Agency data set.

Get instant access to Producers, Creative Directors, Art Directors, and more at top agencies with projects in this exciting market. Dubai, UAE, Saudi Arabia...

Amidst agency talent shifts and increasing competition, Agency Source’s market expansion gives members valuable connections and job opportunities on a global scale.

The Middle East Advertising market is currently valued at USD 8 billion, with projections to reach USD 10 billion by 2030. Saudi Arabia stands out as a key catalyst for growth in the region, fuelled by substantial investments in major infrastructure projects and hosting high-profile global sporting events.

More details here

Agency Source X BidforLA - Support LA Production.

Agency Source Joins Forces With #BidforLA To Support LA's Production Community

When BidforLA asked us to participate in their timely effort to help businesses and individuals affected by the LA fires, we said yes without question. The industry needs everyone's support to get back on its feet after January's devastation.

We set up a new resource on Agency Source platform, in partnership with Bid for LA, that connects production teams with essential resources in Los Angeles and offers a curated list of trusted local providers, including production companies, post houses, and independent production representatives. The list will continue to be updated as more services are added. Visit the page here

Our Colleen profiled on The Howler.

Well-known and well-liked, she’s got a contact list to die for and industry friends peppered from coast to coast. The Howler sat down with Colleen this week - It would be hard to find someone in the production or post production industry who doesn’t know Colleen D’Amico – or who couldn’t instantly recognize her distinctive laugh from across a crowded room. With over three decades working closely with agencies, production houses and post studios under her belt, Colleen is a force to behold, a well-spring of positivity who’s always looking for ways to help her clients, her friends, hell, even total strangers.

She got her start rather inauspiciously, working nights at what was then a fledgling production database known simply as The Source. She grew along with that enterprise, becoming its longest-serving employee before leaving for a new challenge with the similarly named Agency Source, an equally expansive database of agency and production contacts that’s become a go-to tool for winning new business.

A regular at awards shows and conferences, always greeting people with a smile and a hug, Colleen now splits her time between her hometown in Ohio, her transplanted home in Florida and visits to the production centers of L.A. and New York. The Howler got her ear recently to see how she goes about spending her Golden Time... Full article here

Agency Source Adds 20,000 CMOs and Brand Contacts For Agency New Business Teams

Foreword: We're stoked to be featured in a new article on Shoot Online this week, highlighting our recently-launched augmentations to our dataset aimed squarely at U.S. New Business Teams at Advertising Agencies. Here's the full article!

Agency Source–the newly launched business development platform for ad agencies and production companies–has added 20,000+ CMO and Brand Manager contacts to its new business platform for U.S. advertising agencies. The new dataset is exclusively available to Agency Source U.S. members.

These new additions make it easier for agencies to identify and contact the right brand marketing personnel, who commission award-winning campaigns across all industries. The data set expanded after increasingly high demand from existing clients across advertising agencies and production companies. Where similar tools cast a wide net with generic contact lists, Agency Source specifically targets creative production and marketing teams–giving clients the silver bullet needed to connect with the right people, without the hassle.

"This new Client Brand database gives members instant access to over 20,000 marketing contacts at top U.S. brands, which are searchable by industry, job title, and location," says Head Honcho Ross MacRae. "Our research team checks and verifies contacts on a rolling cycle, so users know they are getting the most up-to-date information out there, and we add more people every day."

"Agency account teams can find the right people at brands based on specialty and size…without having to wade through thousands of irrelevant or out-of-date contacts," explains Colleen D'Amico, VP of U.S. Sales. "Plus, our Research on Demand service means members can brief our research team to compile super-targeted lists of dream clients just for them. No fat, no gristle–just the verified contacts you need."

Agency Source augments an agency's existing CRM to help users connect with creative partners and future clients, all in one place. Designed to integrate with existing systems, Agency Source enables users to locate critical brand contacts, from CMOs to creative directors, while navigating agency networks and production talent pools with unprecedented ease. The platform's search capabilities make it easy to customize queries by location, industry, and commercial vertical, giving users a precision and speed that other larger, wider-sweeping services simply cannot match.

About AGENCY SOURCE
What we do best: Provide Agencies, Producers & Reps with all the tools they need to reach out to new clients in Direct-Brands, Agencies, and Production Companies.

The Details: The AgencySource research team keeps track of Chief Marketing Officers, Brand Managers, TV Producers, Heads of Broadcast, Art Directors, and Copywriters at top US Brands, Agencies and Production Companies.

We track which client brands an agency currently works with, and more importantly the Producers, Creatives, and other agency people who work on those brands at agencies including David&Goliath, 72andSunny, Wunderman, Ogilvy, Energy BBDO, Dentsu McgarryBowen, Havas, Grey, AKQA and more.

We also rapidly update Production Companies' TVC Director rosters, providing links to view reels categorized by Industry genre.

The AgencySource subscription - what you get:

• Subscribers can download custom lists of contacts directly to any of their devices as often as they need to
• You will be up to date with personnel changes and account moves at agencies
• You can reach out to Chief Marketing Officers, CMOs, Brand Managers and Communications teams at leading US Brands including Apple, Nike, Ford, Toyota, General Mills, Coca-Cola, Adidas, Bayer, GlaxoSmithKline, Johnson & Johnson, and P&G

Launched in 2021 in the US by Ross MacRae and overseen by industry data engine veteran Colleen D'Amico, AgencySource.tv boasts the most comprehensive, up-to-date, curated list of brands agencies, production companies, publishing companies, and their current personnel. With a background in advertising, television, and web development, Macrae established BikiniLists in 1997 which became the go-to resource for European advertising and production companies. AgencySource.tv is now doing the same in the US.