Cold Outreach Best Practices
Published by Steph - 5th September 2025
Cold Outreach Best Practices with Ross MacRae
At Agency Source, we define sales as "helping people make the decision that benefits them". We don't give them something they don't need or want. I sat down with James Keblas on the Crossing the Axis podcast on how to navigate the first step toward these important conversations: the intimidating cold outreach.
Forging new client relationships is what keeps the business alive, and relationships are the most important part. James and I swap perspectives on what's effective, what falls flat, and the tactics worth steering clear of.
Hear my lessons learned (and some strong opinions) spanning 30+ years of sales experience:
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